Lady Gaga threatens to sue the brand Gaga Jeans

Lady Gaga is on a warpath and how! Lady Gaga threatens to sue designer Philip Scotts Gaga Jeans for using the word ‘Gaga’ in it.

Designer Philip Scott‘s “sexitized easy access jeans”, is a yet to be launched brand of jeans which is based upon a patented technology of using the zipper on the crotch area of the garment. The brand will launch around fall and would be a made to order brand of jeans which would retail roughly around $10,000 a piece (yes you have read it right).

In a legal letter dated October 1, 2013, the attorneys have stated that the brand has misappropriated the dominant feature of the mark, GAGA, and merely added the generic term “jeans.”The use of the word  GAGAJEANS  is likely to cause confusion, mistake, and deception of consumers that Lady Gaga is affiliated with or has sponsored, endorsed, or is otherwise associated with the jeans.”

As such, her attorneys demand that Scott abandon his trademark request, deactivate his website, cease and desist making the jeans, destroy any prototypes, cease advertising the jeans, provide a full accounting of any sales so far, and confirm in writing that he will not seek to register any trademarks similar to Lady Gaga’s name. (source: http://radaronline.com/exclusives/2013/10/on-the-warpath-lady-gaga-threatens-legal-action-to-stop-production-of-easy-access-jeans-bearing-her-name/)

The designer said that he has done nothing wrong. “All I know is that I applied for the trademark Gagajeans and when they did the trademark search it showed that no one was using it and that I could apply for it,” he wrote in a response to Gaga’s legal letter.

He insists, “I have never in any comments or actions tried to fool anyone into believing Lady Gaga is in any way connected to or associated with Gagajeans.”

On checking the website for Gaga jeans, however, it has been revealed that the designer has now changed the name of his brand to Pheiress Jeans, but stated that the decision has been taken after a survey taken by the brand on their website and most of the visitors pointing out that Gaga jeans does not do justice to describe how sexy the jeans are, and that although he likes the word Gagajeans, it’s the opinion of the people who endorse the brand that counts.  (More information about the brand can be seen at the link http://www.pheiress.com/)